jQuery.fn.liScroll = function(settings) {
			settings = jQuery.extend({
							travelocity: 0.05
						}, settings
			);		
	 
		return this.each(function(){
				var $strip = jQuery(this);
				$strip.addClass("newsticker");
				var stripWidth = $strip.width();
				var $mask = $strip.wrap("<div class='mask'></div>");
				var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");								
				var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width 	
				
				$strip.find("li").each(function(i){
					stripWidth += jQuery(this, i).width();
				});
					
				$strip.width(stripWidth);			
				var defTiming = stripWidth/0.05;
				var totalTravel = stripWidth+containerWidth;								
				function scrollnews(spazio, tempo){
					$strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
				}
				scrollnews(totalTravel, defTiming);				
				$strip.hover(function(){
					jQuery(this).stop();
				},
				function(){
					var offset = jQuery(this).offset();
					var residualSpace = offset.left + stripWidth;
					var residualTime = stripWidth/0.05;
					scrollnews(residualSpace, residualTime);
				});			
		});	
};